Welcome to www.12101.in (“Site”), operated by 1 2 101 (including its creative sub-agencies 02 and Studi03). By accessing or using our Site or engaging with us via a signed agreement, you agree to comply with the following terms. If you do not agree, please refrain from using this website or our services.

1. Scope of Engagement

• All services are subject to a signed agreement (MoU, Scope of Work, or Email Confirmation).
• Deliverables, timelines, and revision rounds are clearly defined in the signed document. Work outside this scope will incur additional charges and require written approval.
• All communication will be conducted via email or project management platforms. Verbal discussions must be documented in writing to be actionable.

2. Payment Terms

• Payment schedules are milestone-based and outlined in the contract.
• Delays in payment beyond 10 business days may attract interest and/or pause project timelines.
• Full ownership and transfer of final files, if agreed upon in writing, will take place only after all dues are cleared.

3. Intellectual Property

• All concepts, strategies, designs, copy, and campaigns remain the intellectual property of 1 2 101 unless specified otherwise.
• Upon completion and payment, clients are granted limited, non-transferable usage rights as specified in the contract.
• We reserve the right to feature the work (unless a written NDA or restriction is mutually agreed upon) for our own portfolio, awards, case studies, and marketing.

4. Confidentiality

• We treat all information shared with us—documents, strategies, assets, credentials—as confidential.
• Both parties agree not to disclose confidential information to any third party without prior consent in writing, except where legally required.

5. Revisions & Approvals

• A fixed number of revisions is included as per the agreement. Any revisions beyond that are billable.
• Delays in client feedback (over 7 business days) may impact timelines and delivery
• Approvals once given (written or implied through non-response) are considered final.

6. Third-Party Platforms & Vendors

• 1 2 101 may use or recommend third-party services (printers, developers, media buyers, platforms like Meta, Google, Shopify, etc.).
• We are not liable for third-party errors, costs, delays, or platform outages.
• Any third-party purchases made on behalf of the client must be pre-approved and are non-refundable.

7. Termination & Cancellations

• Either party may terminate the engagement by providing a written notice of one (1) month. The notice period will commence on the 1st of the following month after the notice has been issued.
• The Consultants (1 2 101) reserve the right to pause or terminate services with immediate effect in the event of:

1.  Failure or delay in payments
2. Breach of terms
3. Violation of agreed-upon deliverables or timelines
4. Breach on moral or ethical grounds

• No new services or additional requests will be accepted during the notice period. No creative changes or edits will be undertaken during the final week of the engagement.
• Any advance payments made are non-refundable and must include applicable GST. Invoices raised for the notice period must be cleared in full, including tax components, prior to formal disengagement.

8. Limitation of Liability

• We are not liable for indirect damages including but not limited to lost profits, missed opportunities, or business disruption.
• Our total liability is limited to the total amount paid to us for the specific project.

9. Force Majeure

We shall not be held responsible for delays caused by events beyond our control (natural disasters, pandemics, government regulations, internet outages, etc.).

10. Jurisdiction

• These Terms are governed by the laws of India.
• Any disputes will be subject to the exclusive jurisdiction of the courts of Hyderabad, Telangana.
• In the event of a signed Memorandum of Understanding (MoU) or formal agreement, the terms outlined in that document will override and supersede the general Terms & Conditions listed on this website.