At 1 2 101, we believe that every brand is a story waiting to be told. Our team is built on the conviction that the best stories come from diverse voices, perspectives, and experiences—unbiased, vibrant, and true. Here, every team member brings their own unique color to the canvas, enriching the tapestry of insights, creativity, and strategy that makes us who we are. Meet the people behind the magic:
Rahim Lakhani – The Brainmaker
The multifaceted entrepreneur and creative force behind 1 2 101 and our design arm, Rahim is the visionary who makes the impossible possible. With a talent for interior design, creative direction, and content creation, Rahim’s out-of-the-box thinking has fueled memorable campaigns that make an impact. With an eye for innovation and a knack for strategic storytelling, he is dedicated to empowering brands to make their mark in unforgettable ways.
Riddhi Punjani – The Rainmaker
A strategic powerhouse, Riddhi is the master of negotiation and growth. With a proven record of taking brands global, she leads business development with passion and precision, steering each project with a focus on scaling success. Riddhi’s expertise in the international market gives her a sharp edge in negotiation, ensuring that our brands are always positioned to win. She brings an unstoppable drive to every endeavour, setting the stage for brands to thrive.
Poorvaja Meenakshi – Head of Strategy & Business
Poorvaja is the quiet architect behind powerful brand journeys at 1 2 101. With a background that spans creative design, branding, and strategy, she brings a holistic approach to every brand’s growth. Leading Business & Strategy, she’s here to make sure every expansion plan is grounded, sustainable, and ready to thrive. Poorvaja’s talent for positioning your brand right in the market—while staying true to its core—is what sets her apart. She’s all about crafting a roadmap that doesn’t just get you there, but builds a lasting legacy along the way.
The Visual Wizards
Creativity is their second nature. The Graphic Design team brings bold ideas to life with striking visuals that speak louder than words. From logos to campaigns, they turn concepts into designs that make a statement.
The Digital Illusionists
This team is where the magic happens behind the lens. They take raw footage and transform it into polished, engaging content. Whether it’s video editing or post-production, they ensure every frame tells a story that captivates and connects.
The Social Architects
Strategic, dynamic, and always on the pulse of the latest trends. The Social Media team crafts content that resonates with audiences, curates experiences, and builds online communities that keep the conversation flowing.
The Design Squad
Style, trends, and innovation all meet here. The Fashion Design team is all about creating collections that not only follow trends but set them. With a keen eye for design and a passion for craftsmanship, they bring fashion ideas to life.
The Deal Makers
Growth is their game. The Business Development team is all about identifying opportunities, building relationships, and crafting strategies that help brands scale, thrive, and establish a powerful market presence. Powered by data-driven insights, they deliver impactful results that ensure sustained growth.
The Movers & Shakers
From the back-end to the retail floor, the Merchandising team ensures that every product gets its moment in the spotlight. They strategically plan inventory, product placement, and sales strategies to maximize impact and drive success for every brand.
Each team plays a vital role in bringing 1 2 101’s vision to life, ensuring that every brand, project, and partnership is delivered with precision, creativity, and strategy.
What makes us “ US”
At 1 2 101, our team is more than a collection of roles—it’s a blend of individuals who bring their personal values to the heart of everything we do. Our strength lies in each member’s commitment to ethics, transparency, equitability, respect, and empathy, which guide how we connect with each other, our vendor partners, and our clients. These values aren’t just ideals; they’re part of every interaction, every day, shaping not just the work we do, but the relationships we build along the way.