Project Details

Project Brief:

When Mahitha Prasad decided to break away from their couture legacy and venture into prêt, they needed expertise that could help them craft a collection true to their identity but accessible to a broader audience. That’s where we stepped in. We designed their first-ever prêt collection from the ground up—curating silhouettes, fabrications, and embellishments that balanced elegance with wearability. This collection not only marked a significant shift for the brand but also set the tone for their expansion into a new market segment.